Jobs to Be Done: Cracking the Code for Breakthrough Innovation
Join Colin Duff, CEO of Mosaic Innovation, and Rory Keddie, Product Evangelist at MIRO as they discuss how Jobs to be Done (JTBD) drives breakthrough innovation.
Colin Duff is a corporate innovation specialist with over 20 years of experience helping the world’s leading brands unlock growth through insight-driven strategies. As an expert in Jobs to be Done (JTBD), he has successfully applied the methodology across dozens of engagements in diverse industries, delivering actionable solutions that drive competitive advantage.
Watch our video to discover:
JTBD Overview
The "Jobs to be Done Theory"; how you can apply it and how your team will benefit.
The Innovation Approach
There is no one right way to do innovation. The more methods and approaches you can blend, the better it becomes.
Targeted Innovation
How JTBD can reduce innovation failure rates by aiming at narrower, targeted customer needs through granular metrics.
