Collaborative customer journey mapping
Build up empathy, dig into your user’s wants and needs, and ship exceptional customer experiences.
Collaborative customer journey mapping
Build up empathy, dig into your user’s wants and needs, and ship exceptional customer experiences.
Collaborative customer journey mapping
Build up empathy, dig into your user’s wants and needs, and ship exceptional customer experiences.
Collaborative customer journey mapping
Build up empathy, dig into your user’s wants and needs, and ship exceptional customer experiences.
Collaborative customer journey mapping
Build up empathy, dig into your user’s wants and needs, and ship exceptional customer experiences.
Collaborative customer journey mapping
Build up empathy, dig into your user’s wants and needs, and ship exceptional customer experiences.
More than 80M users and 250,000 companies are collaborating in the Innovation Workspace
More than 80M users and 250,000 companies are collaborating in the Innovation Workspace
More than 80M users and 250,000 companies are collaborating in the Innovation Workspace
More than 80M users and 250,000 companies are collaborating in the Innovation Workspace
More than 80M users and 250,000 companies are collaborating in the Innovation Workspace
More than 80M users and 250,000 companies are collaborating in the Innovation Workspace
Why choose Miro for journey mapping?
Cross-functional work, unlocked
Transform unstructured ideas into clear journey maps on our infinite canvas, so your teams can finally see the whole picture – mapping even the most complex journey. Enable cross-functional teams to visualize, iterate, and align on the ideal customer experience in one flexible environment.
Easy access to customer insights
Miro integrates with your favorite tools, so you always have a comprehensive, up-to-date view of your user's experience. Leading to way more informed, customer-centric decisions and better storytelling when sharing with stakeholders.
The spirit of innovation from insights to action
Turn insights into tangible improvements with AI-powered analysis and direct links to project management tools. And with insights connected to product development, there's no more back and forth or misalignment.
Why choose Miro for journey mapping?
Cross-functional work, unlocked
Transform unstructured ideas into clear journey maps on our infinite canvas, so your teams can finally see the whole picture – mapping even the most complex journey. Enable cross-functional teams to visualize, iterate, and align on the ideal customer experience in one flexible environment.
Easy access to customer insights
Miro integrates with your favorite tools, so you always have a comprehensive, up-to-date view of your user's experience. Leading to way more informed, customer-centric decisions and better storytelling when sharing with stakeholders.
The spirit of innovation from insights to action
Turn insights into tangible improvements with AI-powered analysis and direct links to project management tools. And with insights connected to product development, there's no more back and forth or misalignment.
Why choose Miro for journey mapping?
Cross-functional work, unlocked
Transform unstructured ideas into clear journey maps on our infinite canvas, so your teams can finally see the whole picture – mapping even the most complex journey. Enable cross-functional teams to visualize, iterate, and align on the ideal customer experience in one flexible environment.
Easy access to customer insights
Miro integrates with your favorite tools, so you always have a comprehensive, up-to-date view of your user's experience. Leading to way more informed, customer-centric decisions and better storytelling when sharing with stakeholders.
The spirit of innovation from insights to action
Turn insights into tangible improvements with AI-powered analysis and direct links to project management tools. And with insights connected to product development, there's no more back and forth or misalignment.
Why choose Miro for journey mapping?
Cross-functional work, unlocked
Transform unstructured ideas into clear journey maps on our infinite canvas, so your teams can finally see the whole picture – mapping even the most complex journey. Enable cross-functional teams to visualize, iterate, and align on the ideal customer experience in one flexible environment.
Easy access to customer insights
Miro integrates with your favorite tools, so you always have a comprehensive, up-to-date view of your user's experience. Leading to way more informed, customer-centric decisions and better storytelling when sharing with stakeholders.
The spirit of innovation from insights to action
Turn insights into tangible improvements with AI-powered analysis and direct links to project management tools. And with insights connected to product development, there's no more back and forth or misalignment.
Why choose Miro for journey mapping?
Cross-functional work, unlocked
Transform unstructured ideas into clear journey maps on our infinite canvas, so your teams can finally see the whole picture – mapping even the most complex journey. Enable cross-functional teams to visualize, iterate, and align on the ideal customer experience in one flexible environment.
Easy access to customer insights
Miro integrates with your favorite tools, so you always have a comprehensive, up-to-date view of your user's experience. Leading to way more informed, customer-centric decisions and better storytelling when sharing with stakeholders.
The spirit of innovation from insights to action
Turn insights into tangible improvements with AI-powered analysis and direct links to project management tools. And with insights connected to product development, there's no more back and forth or misalignment.
Why choose Miro for journey mapping?
Cross-functional work, unlocked
Transform unstructured ideas into clear journey maps on our infinite canvas, so your teams can finally see the whole picture – mapping even the most complex journey. Enable cross-functional teams to visualize, iterate, and align on the ideal customer experience in one flexible environment.
Easy access to customer insights
Miro integrates with your favorite tools, so you always have a comprehensive, up-to-date view of your user's experience. Leading to way more informed, customer-centric decisions and better storytelling when sharing with stakeholders.
The spirit of innovation from insights to action
Turn insights into tangible improvements with AI-powered analysis and direct links to project management tools. And with insights connected to product development, there's no more back and forth or misalignment.
Get a deep understanding of customer needs and business priorities
Customer journey mapping in Miro is the perfect blend of structure and flexibility, so your team can seamlessly visualize, collaborate, and iterate on user journeys.
Meet our dynamic Intelligent Canvas
Build flexible, in-depth visualizations of customer journeys across all touchpoints, with rich media and data embedded right into to it.
Meet our dynamic Intelligent Canvas
Build flexible, in-depth visualizations of customer journeys across all touchpoints, with rich media and data embedded right into to it.
Meet our dynamic Intelligent Canvas
Build flexible, in-depth visualizations of customer journeys across all touchpoints, with rich media and data embedded right into to it.
Meet our dynamic Intelligent Canvas
Build flexible, in-depth visualizations of customer journeys across all touchpoints, with rich media and data embedded right into to it.
Meet our dynamic Intelligent Canvas
Build flexible, in-depth visualizations of customer journeys across all touchpoints, with rich media and data embedded right into to it.
Meet our dynamic Intelligent Canvas
Build flexible, in-depth visualizations of customer journeys across all touchpoints, with rich media and data embedded right into to it.
Intelligent templates & tools
Jump right into mapping with pre-made frameworks or build your own from scratch with editing tools designed for journey visualization.
Intelligent templates & tools
Jump right into mapping with pre-made frameworks or build your own from scratch with editing tools designed for journey visualization.
Intelligent templates & tools
Jump right into mapping with pre-made frameworks or build your own from scratch with editing tools designed for journey visualization.
Intelligent templates & tools
Jump right into mapping with pre-made frameworks or build your own from scratch with editing tools designed for journey visualization.
Intelligent templates & tools
Jump right into mapping with pre-made frameworks or build your own from scratch with editing tools designed for journey visualization.
Intelligent templates & tools
Jump right into mapping with pre-made frameworks or build your own from scratch with editing tools designed for journey visualization.
Collaboration suite
Teams are seeing way more alignment with our easy-to-use collaboration, facilitation, and communication features that engage everyone.
Collaboration suite
Teams are seeing way more alignment with our easy-to-use collaboration, facilitation, and communication features that engage everyone.
Collaboration suite
Teams are seeing way more alignment with our easy-to-use collaboration, facilitation, and communication features that engage everyone.
Collaboration suite
Teams are seeing way more alignment with our easy-to-use collaboration, facilitation, and communication features that engage everyone.
Collaboration suite
Teams are seeing way more alignment with our easy-to-use collaboration, facilitation, and communication features that engage everyone.
Collaboration suite
Teams are seeing way more alignment with our easy-to-use collaboration, facilitation, and communication features that engage everyone.
Integrated insights & actions
Identify patterns, create insights that are actually actionable, and convert opportunities into trackable tasks in your project management tools.
Integrated insights & actions
Identify patterns, create insights that are actually actionable, and convert opportunities into trackable tasks in your project management tools.
Integrated insights & actions
Identify patterns, create insights that are actually actionable, and convert opportunities into trackable tasks in your project management tools.
Integrated insights & actions
Identify patterns, create insights that are actually actionable, and convert opportunities into trackable tasks in your project management tools.
Integrated insights & actions
Identify patterns, create insights that are actually actionable, and convert opportunities into trackable tasks in your project management tools.
Integrated insights & actions
Identify patterns, create insights that are actually actionable, and convert opportunities into trackable tasks in your project management tools.
Seamless sharing & integration
Embed living journey maps in documentation tools, record interactive walkthroughs with Talktrack, and export whatever you need for presentations.
Seamless sharing & integration
Embed living journey maps in documentation tools, record interactive walkthroughs with Talktrack, and export whatever you need for presentations.
Seamless sharing & integration
Embed living journey maps in documentation tools, record interactive walkthroughs with Talktrack, and export whatever you need for presentations.
Seamless sharing & integration
Embed living journey maps in documentation tools, record interactive walkthroughs with Talktrack, and export whatever you need for presentations.
Seamless sharing & integration
Embed living journey maps in documentation tools, record interactive walkthroughs with Talktrack, and export whatever you need for presentations.
Seamless sharing & integration
Embed living journey maps in documentation tools, record interactive walkthroughs with Talktrack, and export whatever you need for presentations.
The world’s most innovative companies are building their next big thing with Miro
More than 250,000 organizations including Nike, IKEA, Deloitte, and Cisco have adopted Miro to help accelerate and manage their end-to-end innovation lifecycle
"The biggest thing about Miro is the ability to customize it. Partnering a creative theme with thought-provoking questions in Miro has helped us build high-performing teams."
Becky Juda
Senior Agile Delivery Manager at CleanChoice Energy
"Miro's groundbreaking new AI capabilities will boost productivity and accelerate the transformation of ideas into actionable outcomes throughout our process from discovery to delivery."
Jan Mark Holzer
Senior Distinguished Engineer at Red Hat
"We're a remote-first company, which can make collaboration difficult. Yet we were able to make it happen and ship a completely new user interface in just a few months."
Thibaut Dupré
Director of User Experience at Dataiku
The world’s most innovative companies are building their next big thing with Miro
More than 250,000 organizations including Nike, IKEA, Deloitte, and Cisco have adopted Miro to help accelerate and manage their end-to-end innovation lifecycle
"The biggest thing about Miro is the ability to customize it. Partnering a creative theme with thought-provoking questions in Miro has helped us build high-performing teams."
Becky Juda
Senior Agile Delivery Manager at CleanChoice Energy
"Miro's groundbreaking new AI capabilities will boost productivity and accelerate the transformation of ideas into actionable outcomes throughout our process from discovery to delivery."
Jan Mark Holzer
Senior Distinguished Engineer at Red Hat
"We're a remote-first company, which can make collaboration difficult. Yet we were able to make it happen and ship a completely new user interface in just a few months."
Thibaut Dupré
Director of User Experience at Dataiku
The world’s most innovative companies are building their next big thing with Miro
More than 250,000 organizations including Nike, IKEA, Deloitte, and Cisco have adopted Miro to help accelerate and manage their end-to-end innovation lifecycle
"The biggest thing about Miro is the ability to customize it. Partnering a creative theme with thought-provoking questions in Miro has helped us build high-performing teams."
Becky Juda
Senior Agile Delivery Manager at CleanChoice Energy
"Miro's groundbreaking new AI capabilities will boost productivity and accelerate the transformation of ideas into actionable outcomes throughout our process from discovery to delivery."
Jan Mark Holzer
Senior Distinguished Engineer at Red Hat
"We're a remote-first company, which can make collaboration difficult. Yet we were able to make it happen and ship a completely new user interface in just a few months."
Thibaut Dupré
Director of User Experience at Dataiku
The world’s most innovative companies are building their next big thing with Miro
More than 250,000 organizations including Nike, IKEA, Deloitte, and Cisco have adopted Miro to help accelerate and manage their end-to-end innovation lifecycle
"The biggest thing about Miro is the ability to customize it. Partnering a creative theme with thought-provoking questions in Miro has helped us build high-performing teams."
Becky Juda
Senior Agile Delivery Manager at CleanChoice Energy
"Miro's groundbreaking new AI capabilities will boost productivity and accelerate the transformation of ideas into actionable outcomes throughout our process from discovery to delivery."
Jan Mark Holzer
Senior Distinguished Engineer at Red Hat
"We're a remote-first company, which can make collaboration difficult. Yet we were able to make it happen and ship a completely new user interface in just a few months."
Thibaut Dupré
Director of User Experience at Dataiku
The world’s most innovative companies are building their next big thing with Miro
More than 250,000 organizations including Nike, IKEA, Deloitte, and Cisco have adopted Miro to help accelerate and manage their end-to-end innovation lifecycle
"The biggest thing about Miro is the ability to customize it. Partnering a creative theme with thought-provoking questions in Miro has helped us build high-performing teams."
Becky Juda
Senior Agile Delivery Manager at CleanChoice Energy
"Miro's groundbreaking new AI capabilities will boost productivity and accelerate the transformation of ideas into actionable outcomes throughout our process from discovery to delivery."
Jan Mark Holzer
Senior Distinguished Engineer at Red Hat
"We're a remote-first company, which can make collaboration difficult. Yet we were able to make it happen and ship a completely new user interface in just a few months."
Thibaut Dupré
Director of User Experience at Dataiku
The world’s most innovative companies are building their next big thing with Miro
More than 250,000 organizations including Nike, IKEA, Deloitte, and Cisco have adopted Miro to help accelerate and manage their end-to-end innovation lifecycle
"The biggest thing about Miro is the ability to customize it. Partnering a creative theme with thought-provoking questions in Miro has helped us build high-performing teams."
Becky Juda
Senior Agile Delivery Manager at CleanChoice Energy
"Miro's groundbreaking new AI capabilities will boost productivity and accelerate the transformation of ideas into actionable outcomes throughout our process from discovery to delivery."
Jan Mark Holzer
Senior Distinguished Engineer at Red Hat
"We're a remote-first company, which can make collaboration difficult. Yet we were able to make it happen and ship a completely new user interface in just a few months."
Thibaut Dupré
Director of User Experience at Dataiku
Try the most popular templates tailored for your team
You’ll never need to start from scratch. Tap into Miro’s huge library of customizable templates, built for your everyday workflows.
The focus of the board is to help your team build service blueprints together at varied depths of detail.
The User Journey Mapping workshop offers a 90 minute + workshop template that helps your team collaborate virtually and create comprehensive user journey maps.
The 5E's Service Blueprint is a structured framework that maps out the user's experience across five key stages: Entice, Enter, Engage, Exit, and Extend.
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.
Map the processes that drive a service experience – and find ways to improve!
Design the best experience from your customer’s point of view with the Customer Touchpoint Map Template. Identify opportunities and gain a competitive advantage.
Map your customer journey and help your customers successfully get from A to B. Understand the reasoning behind their choices and design the best product experience and meet your customer's needs.
Try the most popular templates tailored for your team
You’ll never need to start from scratch. Tap into Miro’s huge library of customizable templates, built for your everyday workflows.
The focus of the board is to help your team build service blueprints together at varied depths of detail.
The User Journey Mapping workshop offers a 90 minute + workshop template that helps your team collaborate virtually and create comprehensive user journey maps.
The 5E's Service Blueprint is a structured framework that maps out the user's experience across five key stages: Entice, Enter, Engage, Exit, and Extend.
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.
Map the processes that drive a service experience – and find ways to improve!
Design the best experience from your customer’s point of view with the Customer Touchpoint Map Template. Identify opportunities and gain a competitive advantage.
Map your customer journey and help your customers successfully get from A to B. Understand the reasoning behind their choices and design the best product experience and meet your customer's needs.
Try the most popular templates tailored for your team
You’ll never need to start from scratch. Tap into Miro’s huge library of customizable templates, built for your everyday workflows.
The focus of the board is to help your team build service blueprints together at varied depths of detail.
The User Journey Mapping workshop offers a 90 minute + workshop template that helps your team collaborate virtually and create comprehensive user journey maps.
The 5E's Service Blueprint is a structured framework that maps out the user's experience across five key stages: Entice, Enter, Engage, Exit, and Extend.
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.
Map the processes that drive a service experience – and find ways to improve!
Design the best experience from your customer’s point of view with the Customer Touchpoint Map Template. Identify opportunities and gain a competitive advantage.
Map your customer journey and help your customers successfully get from A to B. Understand the reasoning behind their choices and design the best product experience and meet your customer's needs.
Try the most popular templates tailored for your team
You’ll never need to start from scratch. Tap into Miro’s huge library of customizable templates, built for your everyday workflows.
The focus of the board is to help your team build service blueprints together at varied depths of detail.
The User Journey Mapping workshop offers a 90 minute + workshop template that helps your team collaborate virtually and create comprehensive user journey maps.
The 5E's Service Blueprint is a structured framework that maps out the user's experience across five key stages: Entice, Enter, Engage, Exit, and Extend.
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.
Map the processes that drive a service experience – and find ways to improve!
Design the best experience from your customer’s point of view with the Customer Touchpoint Map Template. Identify opportunities and gain a competitive advantage.
Map your customer journey and help your customers successfully get from A to B. Understand the reasoning behind their choices and design the best product experience and meet your customer's needs.
Try the most popular templates tailored for your team
You’ll never need to start from scratch. Tap into Miro’s huge library of customizable templates, built for your everyday workflows.
The focus of the board is to help your team build service blueprints together at varied depths of detail.
The User Journey Mapping workshop offers a 90 minute + workshop template that helps your team collaborate virtually and create comprehensive user journey maps.
The 5E's Service Blueprint is a structured framework that maps out the user's experience across five key stages: Entice, Enter, Engage, Exit, and Extend.
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.
Map the processes that drive a service experience – and find ways to improve!
Design the best experience from your customer’s point of view with the Customer Touchpoint Map Template. Identify opportunities and gain a competitive advantage.
Map your customer journey and help your customers successfully get from A to B. Understand the reasoning behind their choices and design the best product experience and meet your customer's needs.
Try the most popular templates tailored for your team
You’ll never need to start from scratch. Tap into Miro’s huge library of customizable templates, built for your everyday workflows.
The focus of the board is to help your team build service blueprints together at varied depths of detail.
The User Journey Mapping workshop offers a 90 minute + workshop template that helps your team collaborate virtually and create comprehensive user journey maps.
The 5E's Service Blueprint is a structured framework that maps out the user's experience across five key stages: Entice, Enter, Engage, Exit, and Extend.
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.
Map the processes that drive a service experience – and find ways to improve!
Design the best experience from your customer’s point of view with the Customer Touchpoint Map Template. Identify opportunities and gain a competitive advantage.
Map your customer journey and help your customers successfully get from A to B. Understand the reasoning behind their choices and design the best product experience and meet your customer's needs.
Need help getting started?
Access free courses to ace the canvas in no time, browse through our blog, get quick answers from our Help Center, and more.
Need help getting started?
Access free courses to ace the canvas in no time, browse through our blog, get quick answers from our Help Center, and more.
Need help getting started?
Access free courses to ace the canvas in no time, browse through our blog, get quick answers from our Help Center, and more.
Need help getting started?
Access free courses to ace the canvas in no time, browse through our blog, get quick answers from our Help Center, and more.
Need help getting started?
Access free courses to ace the canvas in no time, browse through our blog, get quick answers from our Help Center, and more.
Need help getting started?
Access free courses to ace the canvas in no time, browse through our blog, get quick answers from our Help Center, and more.
Frequently asked questions
Can I download or share my customer journey map?
Yes, you can download your customer journey map as an image or PDF file or share your board link with others. Embed the map everywhere your teams work, like Confluence or Notion and it'll always be synced to the latest version. The customer journey map can be treated as a living document, evolving according to your product evolution and need.
What are the components of a customer journey map?
In Miro’s customer journey mapping tool, you have the flexibility to add as many components as you’d like. In our template, we use the following: actions, touchpoints, customer thoughts, customer feelings, process ownership, and opportunities. Each component belongs to a customer journey stage and is added to the board. Some folks also add user research data and other tools, such as empathy maps or timelines.
What makes a good customer journey?
To create a good customer journey map, make sure you add all the stages your user goes through by mapping every customer touchpoint and the phases they belong to. After you map out your customer journey, to know more about who they are, you can create a storyboard or dig deeper with an empathy map. Miro’s customer journey mapping software makes it easy to add other artifacts and maps to your board, so you can have a great overview of your customer journey and what influences your customer's experiences. It can get messy, and it’s ok! Once you have all the information you need in one shared space, it’s easier to craft your customer journey or create a new user journey map.
Can Miro integrate with other tools for customer journey mapping?
Yes, Miro integrates with various tools and platforms, allowing you to import data from analytics tools, CRM systems, and other sources to enrich your customer journey maps with real-time insights.
What is customer journey mapping?
Customer journey mapping is a visual representation of the process a customer goes through when interacting with a company, product, or service. It helps businesses understand and optimize the customer experience across all touchpoints.
Frequently asked questions
Can I download or share my customer journey map?
Yes, you can download your customer journey map as an image or PDF file or share your board link with others. Embed the map everywhere your teams work, like Confluence or Notion and it'll always be synced to the latest version. The customer journey map can be treated as a living document, evolving according to your product evolution and need.
What are the components of a customer journey map?
In Miro’s customer journey mapping tool, you have the flexibility to add as many components as you’d like. In our template, we use the following: actions, touchpoints, customer thoughts, customer feelings, process ownership, and opportunities. Each component belongs to a customer journey stage and is added to the board. Some folks also add user research data and other tools, such as empathy maps or timelines.
What makes a good customer journey?
To create a good customer journey map, make sure you add all the stages your user goes through by mapping every customer touchpoint and the phases they belong to. After you map out your customer journey, to know more about who they are, you can create a storyboard or dig deeper with an empathy map. Miro’s customer journey mapping software makes it easy to add other artifacts and maps to your board, so you can have a great overview of your customer journey and what influences your customer's experiences. It can get messy, and it’s ok! Once you have all the information you need in one shared space, it’s easier to craft your customer journey or create a new user journey map.
Can Miro integrate with other tools for customer journey mapping?
Yes, Miro integrates with various tools and platforms, allowing you to import data from analytics tools, CRM systems, and other sources to enrich your customer journey maps with real-time insights.
What is customer journey mapping?
Customer journey mapping is a visual representation of the process a customer goes through when interacting with a company, product, or service. It helps businesses understand and optimize the customer experience across all touchpoints.
Frequently asked questions
Can I download or share my customer journey map?
Yes, you can download your customer journey map as an image or PDF file or share your board link with others. Embed the map everywhere your teams work, like Confluence or Notion and it'll always be synced to the latest version. The customer journey map can be treated as a living document, evolving according to your product evolution and need.
What are the components of a customer journey map?
In Miro’s customer journey mapping tool, you have the flexibility to add as many components as you’d like. In our template, we use the following: actions, touchpoints, customer thoughts, customer feelings, process ownership, and opportunities. Each component belongs to a customer journey stage and is added to the board. Some folks also add user research data and other tools, such as empathy maps or timelines.
What makes a good customer journey?
To create a good customer journey map, make sure you add all the stages your user goes through by mapping every customer touchpoint and the phases they belong to. After you map out your customer journey, to know more about who they are, you can create a storyboard or dig deeper with an empathy map. Miro’s customer journey mapping software makes it easy to add other artifacts and maps to your board, so you can have a great overview of your customer journey and what influences your customer's experiences. It can get messy, and it’s ok! Once you have all the information you need in one shared space, it’s easier to craft your customer journey or create a new user journey map.
Can Miro integrate with other tools for customer journey mapping?
Yes, Miro integrates with various tools and platforms, allowing you to import data from analytics tools, CRM systems, and other sources to enrich your customer journey maps with real-time insights.
What is customer journey mapping?
Customer journey mapping is a visual representation of the process a customer goes through when interacting with a company, product, or service. It helps businesses understand and optimize the customer experience across all touchpoints.
Frequently asked questions
Can I download or share my customer journey map?
Yes, you can download your customer journey map as an image or PDF file or share your board link with others. Embed the map everywhere your teams work, like Confluence or Notion and it'll always be synced to the latest version. The customer journey map can be treated as a living document, evolving according to your product evolution and need.
What are the components of a customer journey map?
In Miro’s customer journey mapping tool, you have the flexibility to add as many components as you’d like. In our template, we use the following: actions, touchpoints, customer thoughts, customer feelings, process ownership, and opportunities. Each component belongs to a customer journey stage and is added to the board. Some folks also add user research data and other tools, such as empathy maps or timelines.
What makes a good customer journey?
To create a good customer journey map, make sure you add all the stages your user goes through by mapping every customer touchpoint and the phases they belong to. After you map out your customer journey, to know more about who they are, you can create a storyboard or dig deeper with an empathy map. Miro’s customer journey mapping software makes it easy to add other artifacts and maps to your board, so you can have a great overview of your customer journey and what influences your customer's experiences. It can get messy, and it’s ok! Once you have all the information you need in one shared space, it’s easier to craft your customer journey or create a new user journey map.
Can Miro integrate with other tools for customer journey mapping?
Yes, Miro integrates with various tools and platforms, allowing you to import data from analytics tools, CRM systems, and other sources to enrich your customer journey maps with real-time insights.
What is customer journey mapping?
Customer journey mapping is a visual representation of the process a customer goes through when interacting with a company, product, or service. It helps businesses understand and optimize the customer experience across all touchpoints.
Frequently asked questions
Can I download or share my customer journey map?
Yes, you can download your customer journey map as an image or PDF file or share your board link with others. Embed the map everywhere your teams work, like Confluence or Notion and it'll always be synced to the latest version. The customer journey map can be treated as a living document, evolving according to your product evolution and need.
What are the components of a customer journey map?
In Miro’s customer journey mapping tool, you have the flexibility to add as many components as you’d like. In our template, we use the following: actions, touchpoints, customer thoughts, customer feelings, process ownership, and opportunities. Each component belongs to a customer journey stage and is added to the board. Some folks also add user research data and other tools, such as empathy maps or timelines.
What makes a good customer journey?
To create a good customer journey map, make sure you add all the stages your user goes through by mapping every customer touchpoint and the phases they belong to. After you map out your customer journey, to know more about who they are, you can create a storyboard or dig deeper with an empathy map. Miro’s customer journey mapping software makes it easy to add other artifacts and maps to your board, so you can have a great overview of your customer journey and what influences your customer's experiences. It can get messy, and it’s ok! Once you have all the information you need in one shared space, it’s easier to craft your customer journey or create a new user journey map.
Can Miro integrate with other tools for customer journey mapping?
Yes, Miro integrates with various tools and platforms, allowing you to import data from analytics tools, CRM systems, and other sources to enrich your customer journey maps with real-time insights.
What is customer journey mapping?
Customer journey mapping is a visual representation of the process a customer goes through when interacting with a company, product, or service. It helps businesses understand and optimize the customer experience across all touchpoints.