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Daniela

Rad

User Persona Sidekick

Sidekick

Sneaker Styles: Qualitative User Research Synthesis (Gen X and Gen Z)

Key themes and insights

1. Style & identity

Gen Z: Sneakers are identity markers and a language for social belonging. They use styles to signal subculture affiliation (streetwear, skate, indie), mood, and creative identity. Visual distinctiveness and trend relevance matter.
Quote: “My sneakers say who I hang out with. If they’re boring, it’s like I don’t belong.” — Gen Z, 21
Gen X: Sneakers are part of a broader wardrobe where versatility and discreet style are valued. They prefer looks that can move between work, errands, and casual social settings.
Quote: “I want something that doesn’t scream ‘youth brand’ but still looks modern.” — Gen X, 52

2. Comfort vs. aesthetics: different balances

Gen X: Comfort, fit, and long-term support dominate. Memory-foam/orthopedic cues, stable soles, and breathable materials are high priority. Aesthetic is secondary but should be tasteful and not overly flashy.
Gen Z: Aesthetics often trump immediate comfort if the sneaker helps craft a desired image. However, comfort is still important for daily wear; Gen Z expects a baseline of comfort with cool design.

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